Zhejiang Xinghua Leisure Products Co., Ltd. has adhered to the core values of "Innovation, Quality, and Service" since its establishment. The company has developed a unique corporate culture and secured its leading position in the global market through meticulous and standardized management. Zhejiang Xinghua focuses on talent cultivation, team collaboration, and continuous technological innovation, striving to maintain efficient operations and deliver high-quality customer experiences while rapidly expanding.

Corporate Culture and Philosophy

Innovation-driven

• Innovative Spirit: Zhejiang Xinghua understands that innovation is the driving force behind continuous corporate development. The company encourages employees to innovate in various areas such as product design, production processes, and management. In product design, Xinghua continuously researches market demands and customer feedback, launching beer table models that align with market trends, ensuring that the products remain at the forefront of the industry.

• Research and Development Investment: To continuously improve its technical capabilities, Zhejiang Xinghua invests substantial funds in research and development every year. The company has established a dedicated R&D department, leveraging advanced design software and production technologies to develop a series of products tailored to different market needs.

Quality First

• Quality Management System: Zhejiang Xinghua places quality at the heart of its operations. The company has established a rigorous quality management system to ensure that every step, from raw material procurement, production, to product inspection, is precisely controlled. Xinghua’s products meet domestic quality standards and have received international certifications, entering high-standard markets such as Europe and the U.S.

• Continuous Improvement: The company applies the PDCA (Plan-Do-Check-Act) cycle management model, regularly evaluating and improving its quality management processes to ensure that product quality remains industry-leading.

Customer-Oriented

• Customer-Centric: Zhejiang Xinghua always prioritizes customer needs, upholding the philosophy of "Creating Value for Customers." From product design and production to after-sales service, Xinghua ensures rapid responsiveness to customers' personalized needs through fine management and flexible market adaptation.

• Customized Services: To meet the needs of global markets, Xinghua offers customized services, including beer table sizes, colors, and logo customization, reflecting the company’s attention to customer demands and service diversity.

• After-Sales Support: The company has a professional after-sales service team to ensure that every customer receives timely technical support and solutions whenever they encounter issues with the product, enhancing customer satisfaction and loyalty.

Management Philosophy and Strategies

Refined Management

• Process Standardization: The company emphasizes the standardization of production and management processes, using advanced ERP (Enterprise Resource Planning) and MES (Manufacturing Execution System) to manage production and inventory, improving production efficiency and resource utilization. Every process is strictly standardized, minimizing human error and improving overall operational efficiency.

• Comprehensive Quality Control: Quality management is not limited to the production floor. The company also focuses on quality control in R&D, procurement, and marketing. Each batch of raw materials is inspected before entering the production line to ensure product stability and safety.

• Data-Driven Decision Making: Through big data analysis, Zhejiang Xinghua can monitor market trends and customer feedback in real-time, enabling the company to quickly adjust production plans and sales strategies, ensuring the scientific and efficient nature of decision-making.

Human-Centered Management

• Talent Development: Zhejiang Xinghua views employees as one of the company’s most important assets and emphasizes employee career development and skills training. The company provides regular job training and technical guidance, encouraging employees to continuously improve their abilities. It also has a promotion mechanism that offers fair advancement opportunities based on performance and contributions, motivating employees to reach their full potential.

• Team Collaboration: The company advocates for teamwork, emphasizing interdepartmental collaboration and communication. Efficient collaboration and information sharing among team members are crucial for continuous innovation and operational efficiency, whether in production, sales, or R&D.

• Employee Welfare and Care: The company cares about employees' physical and mental well-being. In addition to offering competitive salaries, Zhejiang Xinghua also provides benefits such as employee travel, health check-ups, and team-building activities, helping employees maintain a positive and motivated work attitude.

Sustainable Development

• Environmental Responsibility: Zhejiang Xinghua regards environmental protection as an integral part of corporate responsibility. All production processes strictly follow environmental regulations, and the company is committed to using low-pollution, renewable materials in its production. A dedicated environmental protection department conducts regular inspections of the production line to ensure that waste emissions comply with national environmental standards.

• Energy Saving and Emission Reduction: The company implements energy-saving and emission-reduction measures in production, using energy-efficient equipment and improving energy efficiency through technological innovations, reducing resource consumption, and promoting green manufacturing.

Global Strategy

• Global Presence: Zhejiang Xinghua has established stable market networks in Europe, America, and Asia, with overseas subsidiaries and offices to be closer to local markets and provide faster services. The company expands its market reach and enhances brand international influence through a global marketing team and online channels.

• Cultural Integration: During its globalization process, Xinghua respects the cultural differences of different markets, adjusting marketing strategies and product designs flexibly to meet the needs of consumers in various countries and regions.

Leadership Style and Corporate Spirit

Leadership Style

Zhejiang Xinghua's leadership team advocates for a people-oriented management style, emphasizing listening to the voices of employees and customers. Company leaders regularly communicate with employees and hold meetings to understand their needs and concerns, helping solve problems and strengthen employee loyalty and team cohesion.

The leaders focus on empowerment and motivation, believing that each employee has the ability to think independently and innovate. Employees are encouraged to propose suggestions and creative ideas, with reward mechanisms in place to motivate employees to achieve both personal and company growth.

Corporate Spirit

• Sense of Responsibility: Zhejiang Xinghua consistently upholds its social responsibility, focusing on responsibilities to employees, customers, and society. The company strictly follows all laws and regulations in its production processes and actively fulfills corporate social responsibilities to promote sustainable development in society.

• Perseverance and Struggle: Zhejiang Xinghua firmly believes that the success of the enterprise relies on the efforts and contributions of every employee, advocating for the corporate spirit of "Persistence and Struggle." The company encourages employees to maintain a positive attitude at work, continuously overcome difficulties, and achieve individual and team goals.

Conclusion

Zhejiang Xinghua Leisure Products Co., Ltd. continues to focus on the core values of "Innovation, Quality, Customer, Team, and Sustainability" in its corporate culture and management philosophy. Through refined management, human-centered care, and global strategy, Xinghua has not only achieved remarkable success in the domestic market but has also successfully expanded into overseas markets. The company will continue to adhere to the principles of "Innovation-driven, Quality First, and Customer-Centric," optimizing management and enhancing product quality as it moves toward an even more brilliant future.